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About us

The window of the future & The window of the culture

MMCA’s MI (Museum Identity) is an abbreviation of its English full name, the “National Museum of Modern and Contemporary, Art,” allowing the general public to recognize its identity.
From the design perspective, MACC’s MI is uneven rather than being bound by the strict rules, creating a sense of space and communicating its evolving identity, “The window of the future & The window of the culture.”

Logo Type

Besides symbols, the logotype is an essential element of all communications regardless of media.
Korean logotype is expressed in modern but self-restrict manner so that the image that the MMCA pursues and the general legibility can be achieved. English logotype uses “Myriad Pro Semi Bold” to give a sense of global, moderation, and scale.

  • Korean

  • English

  • Korean & English combined

Branch-specific logotype

The minimum spacing should be secured to protect genuine MMCA MI characteristics.
MI should be distinguishable from other design elements and able to keep its original identity. At least the minimum spacing and distance should be protected before being expressed in various media.

  • Korean

  • English (Horizontal)