# 1. Introduction
Hello, and welcome to MMCA Cheongju.
‹Art of Naming› is an exhibition probing into the world of artwork titles,
organized to examine the meanings and functions of the most enigmatic titles
among those of the over 10,000 works in the MMCA Collection.
Many of you have probably found yourselves perplexed by an artwork with an abstruse title while viewing an exhibition.
But does a title necessarily have to be a messenger, delivering the artist’s intent behind the work?
Stemming from this question,
this exhibition seeks to renew the perception of titles as secondary information
and highlight the various relationships shared between artworks and titles.
The exhibition is largely divided into four sections.
The first section, “Prologue - Art of Naming,” is designed to aid understanding of the exhibition.
The second section, “Untitled,” comprises 13 untitled works.
The third section, “(symbol)#2024.b.A/N-01,” introduces works with titles incorporating symbols such as numerals and alphabets.
The last section “Sentence—This is not a name,” features seven works with titles in the form of a sentence to shed light on the contemporary art scene where text has become a major element.
Presented in the center of the exhibition hall,
the “Name Game” is a participatory program that allows visitors to rename a work of their choice.
The new names conceived through this game are displayed on a digital label next to each work in real time.
As a matter of fact, the Name Game was inspired by René Magritte,
the surrealist artist who came up with his artwork titles in the most creative of ways.
Like Magritte, who invited his friends to participate in the titling of his artworks unlike other artists who deemed the process sanctioned only to the artist, the game invites viewers as the third agent in the creation of the works on view.
Now, let’s enter the exhibition.
