Established in 2014, the MMCA Hyundai Motor series—organized by the National Museum of Modern and Contemporary Art, Korea (MMCA) and sponsored by the Hyundai Motor Company—is a ten-year annual solo exhibition program that invites leading Korean artists to produce and present exceptional works. For the 2018 edition of the Hyundai Motor Series, we proudly present ‘CHOIJEONGHWA-Blooming Matrix’, which showcases major and kaleidoscopic installation works of artist CHOIJEONGHWA.
‘CHOIJEONGHWA-Blooming Matrix’ features a colorful array of installation works composed of cheap, disposable products that are familiar from daily life, such as plastic baskets, piggy banks, brooms, and balloons. By “resurrecting” mass-produced consumer goods as installations and sculptures, CHOIJEONGHWA erases the division between high-end artworks and popular culture, while invoking a crucial aspect of Korean society since the 1990s, which marked the culmination of decades of unprecedented economic growth.
This exhibition takes its name from the work ‘Blooming Matrix’, which refers to a space where the regional and temporal aspects of diverse objects (collected by the artist from around the world) are brought together in harmony. By planting a forest of 140 flower pagodas the artist merges time and space and transforms the gallery into a place of meditation and memory.
Installed in the Museum Madang, the new work Dandelion is part of ‘Gather Together’, a public art project that CHOIJEONGHWA has been conducting since March, emphasizing communication while highlighting a compelling element of contemporary society. Continuing the artist’s engagement with everyday objects, ‘Dandelion’ is an large structure (9 meters in height, 3.8 tons in weight) built with about 7,000 used and discarded dishes, cooking pots and frying pans that the artist collected from numerous homes. By actively engaging people in the actual process of producing the work, ‘Dandelion’ accumulates stories while conjuring new thoughts on mass consumption.
Breaking down the barrier between art and daily life, and between artworks and ordinary objects, this exhibition invites visitors to explore the astonishing artistic world of CHOIJEONGHWA, who is persistently pushing the boundaries of Korean contemporary art with vibrant works that use familiar materials to interact with the audience.