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About us

The window of the future & The window of the culture

MMCA’s MI (Museum Identity) is an abbreviation of its English full name, the “National Museum of Modern and Contemporary, Art,” allowing the general public to recognize its identity.
From the design perspective, MACC’s MI is uneven rather than being bound by the strict rules, creating a sense of space and communicating its evolving identity, “The window of the future & The window of the culture.”

Color

The spot color printing is mainly used to express the MMCA’s MI, referring to color samples or Pantone® color charts contained in the manual.
If any circumstance does not permit use of spot colors, the four processing colors (CMYK) can be used. When it is expressed in a web environment, particular attention should be paid to define each CMYK color and RGB color code.

  • Primary color

    MMCA BLACK

    Pantone Black C
    K100
    R0 G0 B0

  • Media Color

    MMCA Gold

    Pantone 873 C
    C30 M30 Y60 K10
    R168 G153 B110

  • MMCA Silver

    Pantone 877 C
    K40
    R167 G169 B172

  • MMCA Gwacheon

    MMCA Gwacheon

    Pantone 7724 C
    C100 M0 Y80 K3
    R0 G161 B105

  • Secondary color 1

    Pantone 346 C
    C47 M2 Y62 K5

  • Secondary color 2

    Pantone 7620 C
    C0 M95 Y100 K30

  • Secondary color 3

    Pantone 7623 C
    C0 M90 Y100 K60

  • MMCA Seoul

    MMCA Seoul

    Pantone 7619 C
    C0 M10 Y85 K85
    R220 G77 B58

  • Secondary color 1

    Pantone 7416 C
    C0 M68 Y58 K3

  • Secondary color 2

    Pantone 7727 C
    C100 M0 Y80 K20

  • Secondary color 3

    Pantone 554 C
    C80 M0 Y63 K67

  • MMCA Deoksugung

    MMCA Deoksugung

    Pantone 7647 C
    C31 M90 Y35 K0
    R181 G65 B115

  • Secondary color 1

    Pantone 7655 C
    C5 M65 Y0 K23

  • Secondary color 2

    Pantone 7649 C
    C5 M100 Y0 K48

  • Secondary color 3

    Pantone 7650 C
    C5 M100 Y0 K64

  • MMCA Cheongju

    MMCA Cheongju

    Pantone 646 C
    C75 M35 Y10 K0
    R61 G140 B188

  • Secondary color 1

    Pantone 291 C
    C40 M0 Y5 K5

  • Secondary color 2

    Pantone 647 C
    C83 M48 Y20 K16

  • Secondary color 3

    Pantone 648 C
    C83 M48 Y20 K45